TikTok is used to create short-form films ranging from 15 seconds to three minutes in length. TikTok is the worldwide counterpart of Douyin, which launched in China in September 2016. In 2017, TikTok was released for iOS and Android in most regions outside of China, but it wasn’t available globally until August 2018, when it merged with another Chinese social media site, Musical.ly. At the very beginning, it was known for its lip-syncing feature, which people loved. 

Without further delay, let’s dive in and know why TikTok advertising is a big cheese for gaining exposure. 

1. TikTok Audience Is Vast Which Still Grows

Without an audience, you’re wasting your time and money. That is why TikTok is an excellent platform for advertising—its audience is large and expanding. Currently, the app is available in 150 countries and is accessible in 75 languages. Again, there are over 850 million individuals browsing, skimming, watching, and learning on a global scale.

Interestingly, despite our inability to visit stores in person, we are still purchasing. Spending on the internet is increasing, and online marketing is having a remarkable effect. Apps such as TikTok have a significant impact on consumer purchasing decisions, even affecting purchases.

2. Engagement On TikTok App Is Super High

It is not enough for users to visit an online app; they must utilize it consistently for advertising to be worthwhile. Engagement is exceptionally high, with 90% of TikTok users logging in many times each day and most users spending an hour or more trolling.

Advertisers are in a unique position to push customer advocacy above a purely commercial approach. In this manner, you may increase brand recognition through an audience that speaks well of you due to their genuine admiration.

3. Possibility Of Going Viral On TikTok

The ease of expanding your marketing reach is one of the most exciting aspects of using TikTok for business. A fantastic video may quickly go from zero to hundreds of thousands, if not millions, of followers. No other social network offers this kind of virality or rapid expansion of reach in this manner.

Rather than being confined to the content of specific individuals, you can seek out new content actively. TikTok users are instantaneously immersed in fresh content, and to reach that particular content to a community of people, you can prefer Bouxtie TikTok likes to increase your account’s reputation. The app curates stuff it believes you’ll enjoy and presents it on a “for you” page. 

4. Acts As Room Of Authenticity

Brands frequently worry about their voice—being honest, aware of current events, and still having individuality. TikTok rewards the raw, unpolished side of the business.

This ‘open the curtain’s candid approach resonates, allowing TikTok advertisers to experiment with new campaigns, repurpose old methods, and create unique content.

The NBA amuses 3.8 million fans on TikTok with off-brand comedy. They publish numerous times daily, generating millions of views. On National Cake Day, mascots threw cake in people’s faces, garnering 3.2 million views!

During Coronavirus, Chipotle used TikTok to tap into the increased need for smartphones to stay connected. They used #TikTokHackMenu to advertise a new mobile ordering app. Video ads showed users how to quickly build and order personalized menu items using the Chipotle app.

5. TikTok Helps In Discovery

Burberry, Guess, and even the Washington Post have explored the benefits of TikTok marketing. But what about SMEs? Is there room for people without a sizable TikTok following? Yes, and here’s why.

Today’s social media users are evolving. We used to connect with pals and share information. We spend considerably more time now passively perusing random content. Passive browsing promotes brand awareness.

Wrapping Up

People today want to be entertained—many spend hours daily on TikTok. They discover new brands, big and small, along the journey. It is fantastic news for firms trying to boost brand recognition and marketers willing to test a new tool. You Can use these five criteria as an advantage and get betterment in TikTok advertising. 

TikTok is an ever-growing video-sharing application in the competitive world. In TikTok, more than 800 million people check the platform every month, and 500 million users check it every day. In the beginning, the lip-syncing video was very popular on TikTok, but now plenty of new content people are using to engage their audience. 

TikTok videos with a higher engagement rate have the chance to feature on the “for you” page. Make effective videos and encourage your followers to like, comment, and share your TikTok videos. If your video gets more engagement TikTok algorithm will place your content on the for you page to increase your reach and drive new followers to your account. 

1. Think About Video Quality

Many people will not consider this helpful feature, and they post videos as they shoot. In return, they will not get any response from their audience. Share high-quality videos in your account and get more likes and comments, and followers to your videos. If you are trying to increase your followers, buy TikTok fans to boost them instantly. Create compelling content with great lighting, and make sure to check your audio clarity. When you post quality videos, you can expect more followers to like your video on TikTok. 

2. Post Frequently

If you want to expand your content reach beyond TikTok, you need to post consistently and frequently. We recommended spending one-day making attractive videos for a week and schedule them to post them at a specific time. Although posting regularly is the key feature to get more likes instantly to your videos. Influencers always give advice to new creators to post frequently even if they get any likes and views for their videos. Additionally, they said to treat your TikTok account like an investment and keep posting quality videos to get a higher engagement rate.  

3. Use Hashtag On Video Description

 One of the best ways to get more views and likes for your TikTok videos is by using related hashtags in your content. The hashtag has the power to attract the right audience who are searching for similar terms. If you are trying to increase your business reach on TikTok, create your own hashtag that is related to your brand. TikTok allows you to add a hashtag in your video description. Include related hashtags in your video description and encourage your followers to click that hashtag to drive more traffic to your target page. Additionally, use popular hashtags in your video and gain more followers to your TikTok account. 

4. Go For Short Videos

Since the TikTok algorithm considers, watch time to place your video on for your page. Create short videos and encourage your followers to watch you till the end. TikTok allows users to create 60-second videos so you can make a video with 20 to 30 minutes to get more views and likes for your videos. Create short valuable content and boost your audience to share it on other platforms to increase your engagement rate. 

5. Use Trending Songs In Your Video

If your aim is to gain more likes for your TikTok videos, you need to keep an eye on the discover page to find the trending songs on the platform. Using trending songs in your TikTok video is the best way to attract more audiences to your profile and get more likes and views for your videos. Also, participate in the trending hashtag challenge and drive more audience to your TikTok profile. Because in every social media platform, people like to watch trending content. 

Nowadays, everyone hears the word TikTok, it is one of the world’s trendiest social apps, and it has 500 million active users and 1.5 billion downloads in the year 2019. The app takes people by storm, and currently, the app is available in 150+ markets in 75 languages. 

The app allows users to create lip-syncing, dancing, comedic skits, funny, and short videos at any time. It is completely a video-sharing platform to give and get engagement. Whether you are a creator or a user does not matter, you will need to know the platform and how to create a video on this platform to maximize the network. 

In this article, there are six valuable tips for beginners to make killer TikTok videos. 

Upload Videos From Your Gallery 

It is one of the simple methods to post your videos on the TikTok screen. Open the TikTok app, and click the plus sign at the button on the screen. Once you enter the screen, click the upload button in the bottom-right corner of the screen. Then you enter the video uploading screen, and it allows you to select which video you want to upload. If you upload more than one video, select the multiple options to share more than one video. Also, you can edit the length of your video, text, and filters as well.

Use TikTok QR Code To Find People 

If you create your account on the TikTok profile, TikTok automatically links your Qr code to your profile. If you want to access it, go to your profile page and click the four squares in the screen’s top right corner. If you are interested in sharing your code with other users, select the save image option to share your code. Also, you are able to scan other users’ codes on your mobile device to connect with them. You can get more views when you buy TikTok followers, it helps to make your profile more authentic and attractive. 

Add GIF From Your Videos

TikTok gives the feature to convert videos into GIFs. Select the desired videos and click the arrow button on the right side of the screen. Then you will see the various options, as well as you see the option share as GIF. Once you select that option, TikTok moves the screen to edit the length of your GIF. Click the generate option to create a GIF; then, you are able to share that on various social media platforms and even Text messages. 

Create Lip-Syncing Videos

TikTok is more and more famous for lip-syncing videos. Initially, you have trouble making perfect matching videos and solving this trouble using TikTok editing tools to create perfect lip-syncing videos. After recording your videos, select the trim button at the top of the screen. Then you are able to drag the slider at the bottom of the screen to set the right time. 

Using Photos To Create Slideshows

TikTok allows the great feature to upload a sequence of photos to create a slideshow. Click the plus sign icon at the bottom of the screen, and then you will have the photo templates option. Choose one template and then add selected images to it. 

Use Duets Feature

On TikTok, you can use the duets feature to make entertainment and get more engagement on your account. First, you need to find some videos to use the duets feature. It helps to show your expression with other TikTok user’s videos in your own style.

It is an important time for improving your business to use the internet marketing platform that’s TikTok.It is used in more than 150 countries and the second most downloaded mobile app in 2020. Approximately TikTok has more than 65 million active users daily on the app. 

The exciting news is that TikTok is a perfect app for marketers where users can create their own videos and share them. The video duration ranges from 15 to 60 seconds. Also, this app has lots of special effects users can add and edit videos to create them stand out. 

According to the Animoto study, 93% of brands get new customers from social media videos. 86% of marketers say making videos has increased their website’s organic traffic and increased their leads. 

HERE ARE THE THINGS TO NOTE:

1. Know your Demographic

TikTok is the trendiest platform because most users were under the age of 34. Approximately 50% of daily users are primarily active under the age of 34. Also, the interesting thing is the age between 18 to 24 users percentage is 29.5%. Research says the average user spends 52 minutes per day within this app. In this case, some viewers are creators, and few are viewers. 

If you want to reach out to your product, you may use the TikTok platform for advertising and marketing. It provides an invaluable platform for some marketers, but it needs planning and strategy, which may not be perfect for every business.

2. Differentiate Yourself From Others

According to a Consumer Research of 2020, 4% of brands were only utilizing TikTok. After 2021, the number is to increase, so it is better to get your business on the platform before it is oversaturated

So if you want to engage your audience, you should stand out from the crowd. Also, your brand and profile were easily identified by the audience. 

Pro Tip: Keep an eye on your competitive branding to improve your business without letting it down. 

3. Get Engagement 

TikTok is the perfect place for doing business and getting more engagement for your videos. If you increase more likes and views for your TikTok videos, your profile identity will be high. Hence, you will gain more followers for your account. 

Most marketers have started with a zero engagement rate which is the main reason for your loss. So, you may try to get TikTok hearts that will help to get the audience’s attention. TikTok is an excellent place for you and your business to showcase a brighter and happy side.

4. Use Trends and Hashtags

Unlike Twitter and Instagram, hashtags do not play as much of an essential role on social media. You know one thing is that hashtags are critical on TikTok. Before you post any video or content, the app suggests to you what hashtags have been posted. 

You want to add the hashtags in your video description that have the most mentions. For instance, you will share the cooking-related content in your profile, and you should add #cooking, #cookingvideos, and more. You want to add the hashtag, which is the highest number of viewers in your specific niche. Don’t forget to add #FYP in your videos. 

5. Don’t Post Duplicate Content

TikTok isn’t a complicated platform to use or share content with. If someone creates a trend or challenging video, you can accept the challengers, do it and post them into your account. If you add trending hashtags, your content will be trending on the TikTok platform. For example, a few months ago Nike created a trend Adidas and are hard competitors in the sports industry.