Meta is updating its array of services aimed at micro and small enterprises. The goal of these additional resources is to facilitate client acquisition and lead creation.
Facebook’s parent company, Meta, is finally giving small companies the respect they deserve. read more
The algorithms used by social media platforms present a mystery to some. Others see them as a monstrous piece of machinery standing in the way of digital marketing materials being viewed and engaged with. This guide will explain the inner workings of social media algorithms in 2020, with a focus on advertising campaigns and increasing the visibility of your posts in people’s feeds. read more
Instagram’s analytics speak for themselves, whether you’re trying to advertise, promote your business, or simply increase interaction. If you can pull off the correct moves, your influence might be far-reaching.
The downside of having access to such a large prospective audience is the increased competition it creates for gaining and maintaining that audience’s interest. It’s like attempting to catch a school of fish that’s on the move. They’re everywhere, and they appear to be easy pickings, but they’re also travelling at breakneck speeds. Getting a hold of one is no guarantee that you won’t lose it. read more
When it comes to social commerce, Instagram is unrivalled. The photo-driven platform is increasingly serving as the first stop in the product discovery journey for a growing number of customers. Marketers may wonder, read more
Believe it or not, I get this question quite frequently from marketers and younger professionals. Here is my advice on how to become a social media influencer and, more importantly, how to actually make money from it. read more
If you’re having trouble promoting your brick-and-mortar business on TikTok, this is the only resource you’ll need. We’ll show you the nuts and bolts of what you can do to promote your local business on TikTok.
Many people assume that only major corporations can afford to employ TikTok as a marketing strategy. It’s partly accurate. Yet, this doesn’t mean that local businesses can’t benefit from using TikTok. To reach consumers on TikTok, you don’t need a significant marketing investment. You may not need to spend a lot of money on TikTok ads if you rely on organic promotion instead. A few clues are all you need to know. read more
Engagement on regular, in-feed posts has dropped by 44% since the introduction of Instagram Reels, according to a recent analysis of 81 million posts. Brands and influencers are feeling stressed out about how to quickly incorporate this feature into their content strategy in light of the recent decline in engagement. After all, Instagram Reels often seem to be the only way to get noticed on the app these days. read more
When it comes to connecting with new consumers on social media, sites such as Twitter, Facebook, and Instagram provide an extraordinary degree of possibilities for brands and organisations. It is safe to argue that this is the case. read more
For a company of any size, one of the most powerful resources is social media.
I’ve seen many local companies fail miserably at managing their online presence.
One of the main causes is internal inconsistency. There are several forms that might take. The largest one is when a firm becomes excited about social media or has an employee eager to take it on, but then either that employee quits or the business loses its passion. read more
Numerous articles discuss how social media have altered the playing field. Engaging with customers on social media is now fundamental to the success of any company, whether for promotional purposes or to improve customer service. read more