Without any donuts, social media has a great potential to increase your business revenue. All the social media channels benefit us in one or another way. They offer recognition to your brand, provide a higher conversion rate, and improve your ranking on SERP. Among all social media channels, Facebook remains the best in building your brand visibility. 

Facebook emerges out with more than 160 million business pages which becomes a great challenge for individuals to stand out of the crowd. Interestingly, 51% of users on Facebook do their purchases from the brands they follow. In the U.S, 80% of people connect through brands only through Facebook. So, it becomes essential to optimize your Facebook page.

Will the SEO techniques boost your Facebook account visibility among your target audiences? Yes, with Facebook SEO, your page ranks higher and improves your marketing strategy.

What Is Facebook SEO?

The word “SEO” is familiar to all the internet users. Generally, SEO (Search Engine Optimization) is a winning strategy to increase your organic traffic by gaining potential audiences. A doubt may arise. What does SEO perform on Facebook? Generally, Facebook acts as the website and the same SEO principles apply on this platform to increase your ranking on the Facebook search and boost your visibility organically.

So, what SEO strategies work out well for Facebook? Follow the guide with seven cracking SEO strategies to boost the performance of your Facebook account.

1. Do A SEO Keyword Research

Before implementing the SEO strategies into your Facebook account, it is important to find the right keyword suitable for your business. The right keywords tend to reach your target audiences and improve your ranking on Facebook searches and also on SERP. 

SEO keyword research results in finding and analyzing the word or phrase that your target audience uses to identify your business. After knowing the behavior of your potential audiences, your Facebook page will be in the top position of search results.

How do you find those keywords? It looks simple! Start finding the right one by searching the relevant terms on Google and get a list of keywords. With a list of keywords, choose a handful of terms that are more relevant to your business. Use these terms in your Facebook content to reach new audiences.

2. Create The Best Custom Name

Giving a name to your Facebook page remains an essential step to improve your brand identity. The username provides a golden opportunity for your brand to boost your visibility and ranking. Try to add your keywords related to your brand on the username to create easy recognition for your brand. 

Create an easily recognizable name related to your brand that helps your target audiences to find you easily. When you add the SEO keywords to your username, it has a higher chance of increasing your rank on the Facebook search result. To gain the best result, do not change your Facebook name which results in the loss of your target audiences. So, select a username favorable to your brand to increase your popularity.

3. Leverage The Power Of Backlinks

Backlinks play a crucial part in optimizing your Facebook page SEO. When you use authority guest post backlink service, it builds a strong indicator to Google that your content remains more valuable and highly relevant. Google provides a high reputation if your website has a high trustworthy source. 

Remember, backlinks from low-quality sites may hurt your ranking and reputation. Though it is hard to build backlinks that direct to your Facebook page, it becomes an essential factor on Facebook to boost your traffic. Also, connect with the influencers who are willing to include links in your Facebook content. It is also a great way to boost your credibility on Facebook and generate high traffic.

4. Polish Your About Tab

A new visitor on Facebook will probably land on your bio page to check whether your business page is relevant to their needs. To sustain those audiences, provide more relevant information about your business on the About tab that helps audiences to perform some actions. 

Explain to your audience how amazing your business is! You have a limit of only 155 characters to summarize your brand and the benefits your audiences get. Enrich your Facebook page by providing relevant keywords and informative tips about your business to sustain your brand popularity.

5. Claim Vanity URL

While creating your Facebook business page, there will be an automatically generated URL. As a Facebook user, you have the freedom to choose your vanity URL for your business page. Claiming a vanity URL is one of the excellent opportunities to increase your SEO efforts. This URL needs to be memorable, descriptive, and short, and give an identification of your brand to the audience.

In other words, a vanity URL increases your visibility and brand recognition. For example, facebook.com/username is more searchable than facebook.com/15983148. A meaningful vanity URL helps target audiences to find you both on search engines and Facebook. Moreover, a branded URL looks more professional.

6. Include Custom Tabs

There are no restrictions in creating Facebook tabs like the About, Events, or Videos tab. When you customize your page with different content, the number of tabs increases. A large Facebook page seems difficult for your audiences to find your posts, reviews, and images. So, make your identification on Facebook by creating more custom tabs like Community, Podcasts, Reviews, Posts, etc. If needed, you can also remove tabs.

As a result, your Facebook page becomes easy for your audiences to navigate. Also, your target audiences may view your page either through Facebook or search engines, thus improving your ranking.

7. Share Right Content At Right Time

Effective content plays a major role in promoting your business on Facebook and generates more leads. To create a higher engagement rate, prepare high-quality and informative content that tends your followers to like, share, and comment on their Facebook page. Do you know? The content strategy on Facebook remains the best optimization technique.

Publish different content types according to your goal. Use your content to educate and entertain your audiences. Never forget to insert keywords that boost your SEO efforts and reach your target audiences.

Wrapping Up

Every business owner needs to take action on optimizing their Facebook page to gather the attention of their target audiences. Facebook SEO increases your ranking and organic viability both on Google and Facebook. We encourage you to use the SEO strategies on Facebook to stand out from competitors and be the best in your business.

The nine statistics outlined above provide ways to boost your organic reach and rank higher on the Facebook search results. The popularity of your business increases by creating higher engagement and influences your brand to larger audiences.

Instagram is a viable platform for brands and creators to market their products or services. Moreover, within a short span, Instagram has reached over one billion monthly active users, gaining popularity worldwide, like Twitter or Facebook. 

But how to reach such a huge audience base, and what are the ways to create opportunities to engage audiences? Here comes the SEO for Instagram! The same SEO technique used to optimize your website works for Instagram. Therefore, implement your existing SEO strategy into your Instagram account and drive greater growth.

Instagram acts as a mini-google with in-built functions to expand your reach. If you are new to the SEO field, here are some hacks of Instagram SEO to build brand popularity.

#1. Optimize Your Bio

Optimizing your profile is the first and foremost step to boost your brand reach on Instagram. Getting only traffic to your profile without viewing your Instagram content will not benefit your brand. So, it is necessary to optimize your bio for a better user experience. 

Here are some tips for creating an attractive Instagram profile:

• If you are a brand, change your account to public
• Select an eye-catching image or your brand logo as your profile picture
• Concentrate on providing an easily recognizable and relevant username
• Convert your Instagram account to a business account to utilize in-built features
• Include a landing page to which you need to gain traffic

After creating a perfect bio, you can move into the other technical SEO tips.

#2. Include Keywords In Bio

Your Instagram profile remains the pathway for your target audiences to visit your eye-catching content. If you want to show your profile for the relevant terms in the search box, you need to include the primary keyword to the username to get on the top searches.

Also, secondary keywords on your bio content are more likely to show your account to your potential audiences. Displaying the primary keyword on the username helps show your profile on the search results of suggested accounts.

#3. Treat Hashtags As Keywords

After completing the profile optimization, go for the ideas to showcase your content to wider audiences. This is the place where every brand and marketer should concentrate. Most users will not directly watch your content, whereas they use a specific hashtag to discover the related content. 

So, it is necessary to follow the hashtag strategy on Instagram to get more audience attention. Consider hashtags as the secondary keyword and use the right one to show up your content on the search results. As a result, including five relevant hashtags in each post provides a better chance to display your content among target audiences.

#4. Take Captions As An Advantage

Instagram keeps on introducing new features and updates to engage users. Moreover, the competition also grows rapidly. Since Instagram is a self-contained search engine, focusing on using keywords in captions helps to get users’ attention. To overcome the huge competition, Instagram captions provide a way to engage audiences within your content which may be on reels, feeds, and IGTV videos. 

Among other exciting features, captions on the reels have more tendency to attract new audiences. Therefore, crafting engaging and compelling captions for your videos may help to reach wider audiences. But to get faster growth, it is best to buy Instagram reels likes for grabbing new followers and satisfy them with eye-catching content.

#5. Use Instagram Alt Text

The alt text feature on Instagram allows users to write engaging captions for their images. Including the alt text boosts the user visits for your image content, thus helping to improve your SEO technique. With the alt text in your image, Instagram will automatically increase the popularity of your videos.

To use the alt text option, 

• Go to the advanced settings on the photo-sharing screen.
• Then scroll down to the bottom to select the ‘write your alt text’ option, where you can make a perfect description fit for your image.

#6. Track With Analytics

The best way to grow your Instagram SEO is to track the results of your content performance. Getting on Instagram insights benefits you in tracking your account to implement the right marketing strategy. To access the analytics feature, convert your normal Instagram account into a business account.

Instagram insights help to provide the right content plan and allow you to get the right SEO strategy to grow your brand on the perfect path. 

Final Thoughts

Instagram SEO is the long-term strategy to optimize your profile among your target audiences. You can streamline your content strategy and boost your organic reach with the above powerful SEO tips. Therefore, transform your presence on Instagram with SEO tactics to get new followers and gain success.

People in this world would have heard about TikTok over the past few years. Yes! TikTok is a trending social media platform that is uploaded millions of trending videos and audio. Brands, creators, and influencers use this fast-growing platform to boost their exposure to over one billion users worldwide. 

Do you know why TikTok is so special?  Because it is a safe place to get the audience’s attention by creating user-generated content that increases brand value. TikTok allows businesses to run ads to promote their products. The good news is that there is no overcrowding on the TikTok advertising platform. So, it is somewhat easy to beat the competition easily with TikTok ads.

Find The Art Of Creating TikTok Ads

TikTok ads provide a greater chance for brands to reach the right audiences in an innovative way. So, it is essential to run creative ads to bring out engaging video formats for your TikTok audiences. Are you eager to know the right strategy to advertise on TikTok? Here are those spots to run successful ads:

# Give Clear Content

Brands target to get audience attention from their target audiences. To achieve this, the best way is to create content that communicates with your audiences clearly. Ensure that your ads look visually appealing to attract your potential customers. With explicit content, never forget to include a CTA button that helps to convince your target users to take some action. Since TikTok users come across millions of videos, be unique and engaging to grab their attention from the beginning.

# Use Winning Strategies

Invest your time, focus, and effort in making quality video ads to gain audience attention in plenty. On top of visual presentation, including a trending song or music in your TikTok ad maximizes audience engagement.  Many TikTok marketing experts reveal that playing TikTok ads for 9 to 15 seconds will be great for getting your audience’s attention. Sometimes you might experience a rare scenario, say the number of likes and views are completely disproportionate to the number of followers your profile has.  This would make your account look unnatural to audiences when you can elevate your TikTok followers count and maintain your reputation on the platform. Now all of your content will keep getting engagement without any barriers.

The experts on TikTok reveal that playing TikTok ads for 9 to 15 seconds will be great for getting your audience’s attention.

# Be Authentic

Though TikTok came into use in 2016, it gained massive success in reaching new users worldwide. People rushed to download the TikTok application because of its creative and authentic content. Due to the higher engagement and plenty of video content, TikTok launched the advertising platform to help users to succeed on this platform quickly. 

Moreover, TikTok users prefer organic content to view and engage on. To get into the strategy, experiment by running ads on the user-generated content to get immense reach with potential traffic. Always place content relevant to your target audiences to increase your ad views. Real content is an excellent metric for brands to skyrocket their ad reach among target audiences.

# Define Your Target Audience

The main benefit of running TikTok ads is that you can target your audiences with interesting demographics like audience location, age, gender, and interest to display your ad to specific audiences to gain reach faster. Approaching your content to the right audiences becomes possible by targeting your target users with the correct demographics. 

You can also specify the languages and find the people who have already interacted with your TikTok content.

Final Thoughts

TikTok remains an excellent platform for users to advertise their business by spreading awareness among target audiences. If you want to grow your TikTok account fast, know the power of TikTok ads and set a budget for running ads to gain a large following for your account. With the above tips, get to know the importance of running TikTok ads to achieve your goal.