If you want to avoid a Google penalty, the safest way to build links is through white hat link building techniques.
These kinds of links are highly regarded by Google. Building links in accordance with the search engine’s standards will be rewarded by the algorithm.
The issue is that it isn’t always apparent what constitutes “white hat” links. Because of this, maintaining good standing with Google might be challenging.
Generating links in a purely white hat manner can be challenging even for those with the greatest of intentions.
As such, we’ve compiled this guide to the best white hat link building practises that we’ve found to date. All of these methods are excellent for attracting links from reputable sites and blogs.
To kick things off, we’ll also explore the finer points of white hat link building.
How do you define “White Hat” link building?
Creating backlinks using methods that are in full accordance with Google’s guidelines is known as “white hat link building.” It’s the least risky method of boosting your site’s link popularity and hence the least likely to get you hit with a Google penalty.
When compared to black hat methods, white hat link building can take more time to see results. However, adhere to these methods if you’re developing a site for long-term success without taking any chances.
How do you define a “white hat” link?
White hat connection building is a term whose precise meaning is debatable.
Google advises making material that “can naturally gain popularity in the Internet community” if you want to increase your link popularity.
Due to the word “naturally” being used in this statement, it is possible that any form of content promotion done with the sole intention of gaining links could be in violation of this principle.
Check out these strategies for organic link building if you’re a stickler for following the rules.
Link building does involve some guesswork, but most individuals agree that outreach of some kind is essential.
White hat linking occurs when links are included in material following editorial review. The link should not have been placed there because of financial incentive, but rather out of genuine interest.
Some real-world instances are as follows:
- The process by which an independent website owner locates and naturally links to your material
- When a website owner reads your content marketing outreach email, finds it useful for their readers, and then links to it, you have successfully promoted your material.
- In each of these cases, the primary motivation for include the link was to provide more value to the readership of the respective websites.
- It makes no difference that in cases two and three, a website owner has contacted another in an attempt to secure a link placement.
Links: Gray vs. Black vs. White
There are a few main schools of thought when it comes to link building: white hat, grey hat, and black hat. Gray and black hat techniques aren’t as stringent as white hat, which means they don’t strictly adhere to Google’s criteria.
Black hat link building is the practise of constructing links using methods that go beyond Google’s quality rules.
The use of Private Blog Networks (PBNs), link farms, and software that generates links in comments falls into this category. Some of these methods once had considerable efficacy, and they occasionally produce temporary success. However, as anti-phishing measures are improved upon by search engines, their effectiveness decreases.
Methods of White Hat Link Construction That Actually Work
Here are the four methods of link building that we recommend using. Each strategy is a reliable method for acquiring backlinks from authoritative websites.
There are other white hat tactics, such as unlinked mentions and broken link construction, but these have proven to be the most effective for us.
HARO : Highly Respected Outbound Links from Respected Websites
White hat link building tools like Help a Reporter Out (HARO) and Qwoted/Source Bottle are useful.
You can easily generate links on high-quality websites after you learn how to use these services.
HARO is based on a deceptively basic premise: a newsletter that introduces authors and journalists to potential sources.
Three emails with requests for sources are sent out every day by the company. In each request, the author explains the story and asks for feedback on certain aspects of it.
The graphic below shows a good illustration of this. When writing an essay about the best methods for attracting inbound links, we put out a call for help with this very thing.
Strategic public relations link building is an excellent method for rapidly amassing inbound links from credible sources.
Making something newsworthy and contacting journalists and authors to share it is how it works.
If you know what you’re doing, you can quickly amass hundreds of links from authoritative sources.
Because when one website sees that a story is doing well on another, they generally publish their own version for their audience, this model works. This helps start a snowball effect of people linking to your story.
Genuine guest posting on well-known specialist sites is what we’re talking about here.
White hat link building strategies like guest posting are widely used.
One strategy is to approach complementary online publications with an offer to contribute an article. You then strategically insert links to your website within the blog article to provide the reader with further information.
Important two benefits of backlinks from guest posts:
- Those from authoritative sources are more valuable than those from less authoritative sources.
- Because of this, you may direct traffic to the pages that matter most to you.