When it comes to social commerce, Instagram is unrivalled. The photo-driven platform is increasingly serving as the first stop in the product discovery journey for a growing number of customers. Marketers may wonder, 

Consumers’ time spent on social media sites continues to rise annually. The ever-increasing popularity of social media has made it an indispensable promotional instrument. The whole consumer journey—from discovery of a product to final purchase—now takes place on social media. Brands with forethought have even gone beyond.

Consistent content production is essential for any social commerce strategy, but it comes at a price. Managers of social media and other marketers have their hands full. Seventy-two percent of marketers say they have taken on extra tasks recently. It costs time and money to collect content ideas and hire a professional and a team to create the content. In order to compete in today’s market, businesses need a new set of talents that can support the production of content in bulk, and they have realised that elaborate product shoots are no longer necessary.

These are 4 easy ways to use user-generated content to boost your brand’s visibility and sales.

First, you need to get people interested.

One of the best strategies to increase user engagement is to encourage users to post user-generated content (UGC) on Instagram. Using this strategy, businesses may better connect with their consumers on an emotional level while also creating a unified Instagram feed.

Cori Widen writes for Boosted by Lightricks that sharing the content of other users is a great way to interact with the Instagram community. Just like or commenting on stuff isn’t as engaging as asking the creator whether you can share it.

Fifty percent of customers want businesses to direct them in producing and sharing content. Facilitate client participation in social discussions pertaining to your brand. Get your social media profiles out there, use hash tags liberally, and think about putting in place methods to get your consumers to produce targeted user-generated content.

Instagram user-generated content (UGC) tagged with your handle increases your brand’s exposure, provides social proof, and may be saved for future use. In Step 4, we’ll teach you how to properly request permission to utilise their material.

Second, provide your suggestions for future content.

You’ve convinced your consumers to make content about your new items; now show them how it’s done.

Instagram is a great platform for sharing high-quality product photos shot by either satisfied customers or your own team. This will demonstrate the standard of excellence you demand of your photographs and give your viewers a sense of direction. Instead, you might share your pictures under a certain theme. Images of clients modelling the latest street fashions are one way to demonstrate the kind of user-generated content (UGC) you’re interested in receiving from your clientele.

The third stage is instructing fans on how to send and post pictures.

The sample descriptions and CTAs we provided above all have one thing in common: they direct the client to a specific location to upload their photos. They encourage customers to upload them on Instagram and tag the company in order for them to be seen. Consider this a vital step in the UGC production process. Finding UGC is a post-creation task; thus, the best UGC hack is to have your consumers tag you in their creations as they are published.

Discover UGC throughout social media with the aid of a tool like TINT, which compiles it into one convenient location. From there, you can group related pieces of content together into collections and expand your social reach beyond your existing network by adding shoppable content to your websites and emails.

We’re in this together to simplify your content creation process, so let us do the legwork of locating and labelling user-generated content (UGC) so that your consumers may become content generators.

The fourth step is to ask for permission to utilise their material.

Although you now have access to UGC, you are not permitted to utilise it in any way outside of the social network in which you originally encountered it. The consumer has not yet granted permission for your company to release the photo or video in question, and the rights to it remain with the original owner.

Don’t worry; this is the simple part of creating UGC. Make advantage of Instagram’s comment and direct message features to get in touch with users who have contributed user-generated content and ask for permission to utilise their work. Customers can review the terms under which their UGC may be reused by following a link to your Terms & Conditions page.

Either your team will accomplish this manually, or you can utilise a tool like TINT to scale up the permissions and content collection process. Here’s what that may look like from the brand’s perspective (on the left) and the consumer’s perspective (on the right)

User-generated content (UGC) has a strong impact that can’t be disregarded. Companies have come to understand that consumers do not want to hear gushing descriptions of their products. They are looking for people who share their values to attest to the fact that the items are effective. By following these four guidelines, these companies have reduced their content production costs and increased their Instagram user-generated content (UGC) for use in their marketing efforts.

Schedule a free consultation with the TINT team if you believe user-generated content (UGC) might boost brand recognition and conversions for your company (while reducing content curation expenses).