It is an important time for improving your business to use the internet marketing platform that’s TikTok.It is used in more than 150 countries and the second most downloaded mobile app in 2020. Approximately TikTok has more than 65 million active users daily on the app.
The exciting news is that TikTok is a perfect app for marketers where users can create their own videos and share them. The video duration ranges from 15 to 60 seconds. Also, this app has lots of special effects users can add and edit videos to create them stand out.
According to the Animoto study, 93% of brands get new customers from social media videos. 86% of marketers say making videos has increased their website’s organic traffic and increased their leads.
HERE ARE THE THINGS TO NOTE:
1. Know your Demographic
TikTok is the trendiest platform because most users were under the age of 34. Approximately 50% of daily users are primarily active under the age of 34. Also, the interesting thing is the age between 18 to 24 users percentage is 29.5%. Research says the average user spends 52 minutes per day within this app. In this case, some viewers are creators, and few are viewers.
If you want to reach out to your product, you may use the TikTok platform for advertising and marketing. It provides an invaluable platform for some marketers, but it needs planning and strategy, which may not be perfect for every business.
2. Differentiate Yourself From Others
According to a Consumer Research of 2020, 4% of brands were only utilizing TikTok. After 2021, the number is to increase, so it is better to get your business on the platform before it is oversaturated
So if you want to engage your audience, you should stand out from the crowd. Also, your brand and profile were easily identified by the audience.
Pro Tip: Keep an eye on your competitive branding to improve your business without letting it down.
3. Get Engagement
TikTok is the perfect place for doing business and getting more engagement for your videos. If you increase more likes and views for your TikTok videos, your profile identity will be high. Hence, you will gain more followers for your account.
Most marketers have started with a zero engagement rate which is the main reason for your loss. So, you may try to get TikTok hearts that will help to get the audience’s attention. TikTok is an excellent place for you and your business to showcase a brighter and happy side.
4. Use Trends and Hashtags
Unlike Twitter and Instagram, hashtags do not play as much of an essential role on social media. You know one thing is that hashtags are critical on TikTok. Before you post any video or content, the app suggests to you what hashtags have been posted.
You want to add the hashtags in your video description that have the most mentions. For instance, you will share the cooking-related content in your profile, and you should add #cooking, #cookingvideos, and more. You want to add the hashtag, which is the highest number of viewers in your specific niche. Don’t forget to add #FYP in your videos.
5. Don’t Post Duplicate Content
TikTok isn’t a complicated platform to use or share content with. If someone creates a trend or challenging video, you can accept the challengers, do it and post them into your account. If you add trending hashtags, your content will be trending on the TikTok platform. For example, a few months ago Nike created a trend Adidas and are hard competitors in the sports industry.