If you’re having trouble promoting your brick-and-mortar business on TikTok, this is the only resource you’ll need. We’ll show you the nuts and bolts of what you can do to promote your local business on TikTok.
Many people assume that only major corporations can afford to employ TikTok as a marketing strategy. It’s partly accurate. Yet, this doesn’t mean that local businesses can’t benefit from using TikTok. To reach consumers on TikTok, you don’t need a significant marketing investment. You may not need to spend a lot of money on TikTok ads if you rely on organic promotion instead. A few clues are all you need to know.
Tips for Using TikTok’s Location Tags to Market Your Company
TikTok has only lately implemented this function
Brands and creators alike have been waiting for this function to be included. And this is no longer just idle chatter. TikTok is currently available throughout the 48 contiguous states, plus Hawaii and a portion of Alaska. If this is the case, it stands to reason that coverage will extend to other nations and regions as well.
Similar to Instagram, including a location in a video’s description can enhance its visibility to people in the area.
When deciding what to show a user on the For You page, TikTok gives preference to the user’s location and language. You’ve probably observed that, unless a video is extremely popular, it’s not easy to watch videos from different nations.
TikTok is a great way for local businesses like cafes, restaurants, pubs, hairdressers, and beauty parlours to reach a wider audience.
Collaborations with Community Leaders
TikTok’s popularity is rapidly expanding, and more and more online celebrities are starting to use it. Creators on TikTok, also known as “influencers,” are as diverse as the app’s user base, which includes people of all ages. Some of those artists may even call your town or perhaps your block home.
Getting to work with them merely requires tracking them down. These creators can be found via a Google search or with the help of influencer marketing platforms like Grin, Upfluence, or CreatorIQ.
Examine their content and audience demographics before deciding to work with them, as even though they share your area, their followers may be from a different country. When approaching an influencer with a business proposition, make sure they are interested in reaching the same audience you are.
Spending Restriction Advertising in Your Neighborhood
Promoting your business on TikTok on a regional level need not drain your marketing budget.
TikTok’s ad manager, like those of other platforms, allows you to get as granular as you need when targeting local users. The settings for TikTok advertising are no different, and they make it simple to discover local customers by combining several targeting options. If you don’t want to learn the ins and outs of TikTok paid ads on your own, you may hire someone on LinkedIn, Fiverr, or Upwork to do it for you.
Timing Your Posts Correctly
If you want to be noticed by your intended audience on TikTok, you need to know when they are most likely to be using the app. Do they check out the latest TikTok uploads on the way to work? Or do they only operate on the weekend? Until you know it for sure, you’ll be posting in vain, even if the content is enticing and with current sounds.
Be consistent with your TikTok content and try out different forms to see what your audience responds to best.
Business and creator accounts have access to this information, so you can analyse your data and choose the optimal time to post.
If you want a TikTok account with the pro features:
- Select Manage Account and scroll down until you see Switch to Pro Account.
- Select between two alternatives — creator or business account.
- Pick either of these, and you’ll have access to analytics and other business tools.
Employ location tagging in your movies as soon as it’s available for your region or account.
Partner up with local influencers, but only after you guarantee your target audience matches your target buying personas and their content corresponds with your expectations.
Try TikTok with a modest budget and very targeted parameters.
Publish when your audience is most engaged (you can figure it out in your profile stats) and do it consistently.