Every successful social media plan centres on its content. Here is how companies establish positive and lasting impressions on social media. And content is how businesses talk to their audiences, both new and old.

This is why it’s crucial to have a plan for what to share on every social networking site. In light of this, this article will discuss the nine most useful forms of social media content, as identified by marketers, and how businesses are employing these forms to elicit emotional responses from their target demographics.

Top trends in 2023 for social media content engagement

With so many options for social media platforms, tools, and algorithms, staying current may be challenging. To aid you in determining what kind of social media content are most likely to yield a positive return on investment, we have compiled The 2023 Content Benchmarks Study.

In 2022, we gathered information from 729,000 available social accounts and used it to compile this analysis. Then, we looked at the data to determine what works best on social media to motivate your target demographic to take action on your brand’s behalf. Let’s check out the most interesting presentation styles.


Due to its ability to condense and communicate information in under a minute, short-form videos have emerged as the most engaging form of social media content. The duration also makes it perfect for social media sharing.

The Top Social Media Sites for Short Videos

The success of short-form films like those seen on TikTok, Instagram Reels, and YouTube Shorts is reflected in their widespread use.

For making short films, both TikTok and Instagram provide a wide range of free options. Simply record some footage, set it to music, apply a filter, and post it online in accordance with the latest social media trends. Native advertising campaigns are another avenue for promoting your content.

YouTube Shorts are a relatively new addition to the platform, yet they now receive 15 billion daily views throughout the world.

Here are four examples of how you can put Last Crumb’s short videos to use.

Last Crumb is a Los Angeles-based cookie company that bakes high-end treats by hand. One of the things that makes this company stand out is the snarky, even sexual tone it uses in its communications with customers.

Last Crumb uses TikTok and Instagram videos of short duration to make people hungry for their sweets.

Cookies themed articles for many holidays. By creating holiday-themed videos, Last Crumb is able to capitalise on current events, encouraging viewers to forward the videos to their friends.

Collaborations with influential people to conduct blind cookie tastings. Online personalities are shown in these clips devouring the cookies and watching as they are unwrapped in a lavish packaging. This strategy takes use of the credibility of influencers’ established fan bases to pique the attention of a previously unreachable demographic.

Last Crumb’s destruction collection combines “demos” with amusing material to showcase the exquisite texture of the cookies while keeping viewers interested and driving interaction with the brand.

Using the cookies from Last Crumb, you may create a variety of high-end ice cream sandwiches. This allows them to keep in touch with their consumers by giving them access to new cookie recipes.

Use of animated picture file formats and memes in audience engagement at ProWritingAid.

ProWritingAid is a piece of software that uses artificial intelligence to offer advice on how to improve your writing in terms of grammar and style. Visit their Instagram to see that the majority of their posts are writer-related memes.

Memes are a great way for them to get through positive ideas and show empathy with their audience’s everyday experiences, such as the effort to complete a book outline. By addressing common frustrations in a humorous way, this material helps its creators connect with their target audience.

User-created media

Brands often recycle UGC, or material made by fans, consumers, or users, into their own channels. Content created by customers displaying your items may serve as social proof and testimonials.

People appreciate being a part of a community, and UGC has allowed marketers to reach more individuals who share that interest. Moreover, UGC demonstrates real-world applications of your offerings, increasing the likelihood that your followers will give them a try.