When it comes to your brand’s digital destiny, SEO is one of the best investments you can make. Search engine optimisation (SEO) is a methodical approach to enhancing the visibility of a website. It’s a broad subject that involves both technological and subject-matter aspects. Let’s simplify it down into three steps so you can take them one at a time and see results in your organic traffic.

Top three SEO tactics

Are you prepared to give your SEO campaign a serious boost? The best ways to get going are listed below.

1. Carry out a website technical assessment and make any necessary adjustments

SEO is often considered by marketers when developing new pieces of content. However, excellent SEO begins before you even begin to write any material at all, with technical SEO.

Your website could benefit from hundreds of different optimizations, but we’ve highlighted a few of the most crucial technical SEO ranking variables below. How to conduct an SEO site assessment and implement changes is outlined below.

The quickness of the website. Content that takes more than 90 seconds to load will lose viewers even if it is brimming with originality and intelligence. Because of this, search engine algorithms will severely penalise your website’s ranking if it takes too long to open. Check the fundamentals of your website with Google’s PageSpeed Insights utility. Common problems include excessively big media files and extraneous code.
The layout and ease of access. Users and bots alike will appreciate the effort you made to streamline your navigation. Maintain short, descriptive URLs for all material to make it easy to find.
Mobile-friendliness. Obviously, you need to make sure that mobile users can reach your digital content. Being “accessible” isn’t enough for most companies, though; they need to provide a fantastic mobile experience. When designing for mobile users, keep things simple and use larger components.

2. Create a coherent, keyword-focused writing plan

material is still king when it comes to search engine optimization, and Google’s algorithm is getting better at identifying high-quality material. Use these on-page SEO strategies to produce high-quality material on a regular basis:

  • Find an audience for your work. Write about things that aren’t directly connected to your product, but that will help solve problems for your potential customers.
  • Get in the habit of doing keyword study. In order to find out what your target market is looking for, you can use phrase research tools and competitor analysis.
  • Produce superb, search engine optimised material. Your writing needs to be readable, informative or engaging, and trustworthy. Put the phrase you’re targeting in the text.

3. Gather inbound connections

After you’ve perfected your material, it’s time to start looking for inbound links. By employing off-site search engine optimisation strategies, you can increase the number of external connections pointing to your content. If other people are finding your material useful, Google will take notice.

Some strategies for attracting inbound links:

  • Incorporate statistics, quotes, and interesting media into your content and design it with linkability in mind.
  • Find sites that are popular with your target audience, submit your material, and ask the publisher if there is a good place to put a link.
  • Give your company’s partners a reason to connect to your site by providing them with testimonials or philanthropic contributions.

What does the acronym EAT mean when talking about SEO?

More marketing jargon, just what we need. In our opinion, this is a crucial part of any successful SEO campaign. Expertise, authority, and reliability were the initials of a new Google ranking signal introduced that year. Google expanded its “E” structure with “Experience” in 2022.

Google’s algorithm employs a variety of criteria, including E-E-A-T, to determine the quality of content and its relative ranking. Although it does not directly affect rankings, it serves as a “green flag” for authoritative material.

What EAT is and how to use it in your writing?

If you follow the aforementioned three SEO tactics, the E-A-T components will appear organically in your writing. However, there is more you can do to make sure Google loves your material.

Using the E-A-T framework, here are some novel SEO strategies:

  • Highlight the creator’s background and experience by listing their credentials clearly.
  • Use references from reputable outside sources (and try to get mentioned by them!)
  • Social media posts and cooperation with micro-influencers can do wonders for getting people interested in your content.
  • Confidently optimise
  • SEO ultimately boils down to producing high-quality, trustworthy material for your audience. Beginning with technical optimisations is the first step towards producing high-quality digital material. Build high-quality, keyword-targeted material that features abundant E-A-T indicators, and then employ a strategic approach to maximising backlinks.