A site’s popularity used to be determined solely by the number of connections pointing to it from other sites. Then, Google and the other search engines figured out how to stop SEO tricksters from negatively impacting search results and user experience. Sites that accumulated a large number of links without paying attention to the content of the sites they linked to were in for a rude awakening in 2012, when Google released the Penguin Algorithm to punish sites that engaged in unethical link-building practises. The next link-building drama occurred in 2014 with the rise of guest writing. Google’s former web spam head Matt Cutts issued the following warning to content creators on his personal blog: “Okay, I’m calling it: If you’re using guest blogging as a means to acquire links in 2014, you should probably stop. Why? Because it’s become increasingly annoying over time…” This bombshell was then delivered by Google on guest blog network publishers in March of that same year. Even in the present day, some online marketers still shudder at the very thought of link development. If a blog’s domain authority is poor, the link may be removed even if the blogger includes it in a post. But now is the time for SEO experts and marketers to take a long breath and get back into the link-building game, while still exercising caution.
Aspects of your link-building plan to consider
While search engines no longer give credit for spammy link building or highly optimised anchor text, they do give credit for pertinent links. Following these guidelines will ensure that your work is directed in the correct direction.
Here are some additional options:
Read through Google’s link schemes and get acquainted with its quality standards. When creating links and guest posts, think about the people you’re trying to reach and where they are in the buyer’s path. Is there a natural fit between your site and the one you want to connect to? If you don’t want to, don’t develop links or submit guest posts. Google’s relevance-detecting algorithms have improved greatly in recent years. Develop materials that key opinion leaders, advocates, and consumers will gladly spread around the web via links. This necessitates an investment of time, energy, energy, money, and other resources. Avoid cutting corners when making material.
Constructing your online reputation safely
The aforementioned details are helpful, but perhaps you need more detailed instructions. Sure thing. Below, you’ll find some suggestions that should help you improve your link development efforts.
Participate as an audio visitor
Start hustling for interview positions on other people’s podcasts to reap major benefits from the podcasting craze without launching your own show.
Create Anchor Texts
Whatever you want to name these types of pages, they are effective link magnets. Pillar pages are defined by HubSpot as in-depth articles on a specific topic around which you can create supplementary in-depth content. Content such as blogs, infographics, audio episodes, and more that serve as supplementary material and have internal links is what I have in mind. Because of its extensive nature, a pillar page sounds like an electronic novel. Yes, and the fact that it’s comparable may have you considering how to restrict access to it right away. If you want to use this website to amass backlinks, you’ll need to remove the gate. Pillar pages are wonderful because they are (or should be) so informative, useful, and authoritative that other pages want to connect to them.
Careful guest writing can earn you links and establish you as an authority in your field. Before submitting a guest post proposal, consider the following points to maximise the post’s potential and avoid penalties: Do you find the site to be well-designed and appealing, or is it cluttered with too many advertisements and unneeded features? How well-written are the other guest articles, or are they obviously written just to get as many links as possible? Can you tell me how trustworthy this website is? It’s a good idea to aim lofty.
Promote your work as a useful reference
Start sending out emails to your contacts promoting your fantastic pillar website, podcast, or infographic. Expand your reach beyond your current email subscriber base. Communicate with the proprietors of other websites who might find your material useful as a resource. Find out which sites are linking to your rivals’ content and reach out to them to promote your own. Make use of the fact that your content is either newer or more in-depth as a selling factor to encourage people to link to it.
Focus on brand mentions that aren’t connected
Do you enjoy it when new, positive mentions of your company appear in your brand mentions report? Links back to your site make those references even more valuable. If a site has mentioned your business or content, you’ve already won half the fight. You should now make contact in an effort to secure a referral. Here are a few things to bear in mind before submitting your request for a backlink: Try not to be too insistent or irritating. Three weeks of follow up about linking back to your site is enough to turn off a busy marketer or site proprietor. You shouldn’t ask for irrelevant connections. If a website has a bad review, you won’t contact them. But there are those references that don’t amount to much in the grand order of things. Don’t waste your time chasing a link if the site mentioning you has a low domain authority or if your audience doesn’t really spend time there. Improve the quality of the conversation. If there is anything else you can do to assist the writer or site proprietor, please do so. Being helpful increases the likelihood that your desire will be met.