Do you tyre easily from constantly juggling various business-related social media profiles? Whether you’re a solopreneur or a corporate social media manager, you’re probably on the lookout for ways to improve your company’s social media marketing efforts.

It’s common knowledge among social media managers and users that switching between apps and profiles is time-consuming.

It’s important to weigh the pros and cons of creating multiple accounts for single brands before diving into the nitty-gritty of social media management.

Benefits of Keeping Several Social Media Accounts

You can reach out to more people with different interests if you have multiple accounts. By dividing their clientele into smaller groups, companies can tailor their communications to the interests of their most valuable audiences rather than trying to captivate everyone at once. Having this option is especially useful if your company caters to both individual customers and corporate clients.

If your company has multiple locations in different parts of the state or country, or even in different countries, creating a separate account for each could help you tailor your content to the specific preferences of customers in each area. When people feel like they’re being catered to, they’re more likely to invest time and effort. Additionally, having multiple accounts allows users to tailor their media intake to their specific interests.

Difficulties in juggling numerous social media profiles

However, having a plethora of profiles can be confusing to your followers. They might be confused about the significance of each account. Should they listen to all of them, or just the ones that contain useful information? If you post to multiple accounts, people may worry that they will miss something crucial. You may also end up alienating some of the people you’re trying to reach.

Having multiple accounts also increases the workload for those responsible for social media management. It may be challenging to keep track of time, and employees may become tired. Your social media strategy needs to be reevaluated if your team lacks the manpower to maintain multiple profiles.

Here Are 3 Indications That Your Company May Benefit From Having Several Social Media Accounts

Do you know for sure that maintaining multiple accounts is the most efficient use of your time and energy? There are a few things to think about if you only have one brand.

Your feed may consist primarily of negative comments

There has been an increase in the number of customer service inquiries made via social media platforms. Statistics from The Sprout Social Index, Edition XVII: Accelerate, show that nearly all customers (98%) consider social media to be the best channel for contacting a company.
Consequently, if your social media team discovers that responding to complaints or managing online customer reviews is time-consuming on a general account, it may be useful to create a separate account for dealing with support issues. It shows that you care about your customers’ problems and provides an easy outlet for them to voice them.

If you have a streamlined method of responding to customer requests, such as support tickets, you can also set up separate accounts for handling complaints.

Several Divisions/Offices/Facilities

There may be value in creating separate social media accounts for each division of your company if they cater to distinct customer bases.

Followers of the account will only see recommendations for products and services relevant to their industry, rather than being exposed to everything the account has to offer at once.

You Offer a Wide Variety of Items or Services

The larger the company, the more likely it is to sell a wide variety of products and services that solve unique problems and appeal to specific demographics. For example, if your company is well-known for both selling sports goods and technological services, you can expect very little crossover among your customer base.

Managing multiple social media profiles: 5 easy steps

Finally, we can get into managing your multiple social media accounts now that you have a good idea of how many you’ll need. You can manage your various accounts by following these five simple steps.

Create a written record of your social media plan

When a group is responsible for multiple accounts, it can be challenging to ensure that everyone is consistent with the company’s voice and tone. You can provide users with consistent guidance by developing a social media strategy that details policies, procedures, and a style guide.

Second, implement social media management tools

When you have multiple social media accounts, it can be time-consuming to copy and paste the same content to each one. How do we fix this? Using Buffer or another social media management tool will help you keep track of everything from publishing to responding to comments in one convenient location.

Third, make a schedule for your content

An editorial calendar can help you stay on track with your social media strategy and give you a sense of direction. Either use a piece of social media management software or just send around a document to your social team to get everyone on the same page.

Participate in and keep an eye on social media

If you’re going to use your account for customer support, it’s crucial that you keep tabs on mentions and keywords. You need to know if a customer has a problem or if there’s a relevant trend you can capitalise on.

Review Your Social Media Plan 5

Examining your social media strategy’s efficacy in light of relevant KPIs is essential. Is there a difference in success rates between accounts? Is there anything you can do to help the ones who are falling behind? To what extent does each account bolster your brand?

Without checking the platform’s analytics, you won’t find out.
You should give this some thought before making multiple accounts.

If your company is thinking about establishing a presence on more than one social media platform, you should give some thought to why you want to do so before you get started.