People share their own narratives on the widely used social media network Instagram, just like they do on Facebook and Twitter. In addition to that, Instagram has become a platform that can be used to increase the popularity of your company and broaden the scope of your consumer base. It enables you to provide folks with a sneak peek of what you do so they may view it.

You have a lot more options now that Instagram has included the Highlights function.

What exactly are “Highlights” on Instagram?

In addition to its standard feed, Instagram now offers a feature called Instagram Stories, which enables users to publish and read stories that disappear after 24 hours. This feature might be useful for businesses since it offers clients a view into what they can expect from their interactions with the company on a daily basis. If you are a real estate agent, you may market new flats and homes by recording a brief video of the properties.

Instagram Stories have been upgraded to an entirely new level thanks to a more recent addition called Instagram Highlights. With the new Instagram Highlight feature, you are able to keep any of your previously posted stories visible on your profile even after they have been deleted from your standard Instagram stories after only twenty-four hours. This is a tool that will come in quite helpful for those who run businesses.

After you upload a tale, you may call attention to it by tapping the “heart” icon that is located in the bottom right corner of the screen.

Instagram’s Highlights , as Well as Archived Stories

That’s not a typo; you read that correctly! A brand new tool, known as preserving stories, was just released in conjunction with Instagram’s highlights. This is especially helpful if you want to be able to retrieve any of your older pieces, whether they were published a few days, months, or even years ago.

If you go to your profile and click the button that says “+ New Highlight,” you will be taken to a list of all of your previously highlighted stories. You are free to highlight any story you like, even if it was published many days ago. Because of this, you won’t have to go to the hassle of developing a fresh plot.

How to Make the Most of Instagram’s Highlights to Advertise Your Company?

Your Cover Picture for the Spotlight

The very first highlight you post to your profile will be the one that serves as the cover image for all subsequent highlights. Because this is the very first image that your followers will see when checking out your highlights, you need to ensure that it is appealing to their sense of curiosity.

You may modify your highlight by selecting the “More” option that is located in the bottom right corner of the screen. You could also add a brief sentence explaining what it is that you perform or how your company operates right here.

Putting a Name to Your Highpoints

You also have the ability to give each highlight a name using the new highlight function. This enables you to divide apart the various sorts of highlights that appear on your profile and provides your followers with a clearer picture of what you do.

You only have roughly 8 to 10 characters available to accurately show the name of your highlights on your profile because the area is so short. Hence, bear in mind that you should make names brief and sweet so that they may readily represent what it is that you desire.

Review your most important points carefully.

The highlights section of your profile is what your followers will see first, even before they look at the rest of your feed. This section is located smack dab in the middle of your page. This indicates that you need to make certain that potential clients are interested in your company after seeing the highlights of your company. While choosing your highlights, be sure to keep these considerations in mind.

What information do you want your clients to be aware of regarding your company?

Remember to keep this in mind since it is very crucial. What aspects of your company are most appealing to your clientele? It is imperative that you incorporate all of these into your highlights.

Taking place behind the scenes:

Customers are able to have a greater sense of connection to you when you include “behind the scenes” video of what goes on in your business. This provides visitors with evidence of how you create your items, thus it is important to include them in your presentation.

Giveaways and special deals:

You may also emphasise all of the deals and freebies that are available to your clients by using a highlight. An excellent method for advertising your company.

Updates:

Make sure that any new developments in your company or improvements to any of your goods are reflected in your highlights, especially if you are planning to publicise them.

Giving your consumers a taste of what you provide using Instagram Highlights is a fantastic way to market your company and keep them interested in what you do. On the other hand, given that your profile can only display a maximum of four highlights at once, it is imperative that you prioritise the highlights in the order in which you add them. It is important to keep in mind that the sequence of the highlights cannot be changed very easily (perhaps this will change in the future), but you should not allow this prevent you from making full use of the feature.