Instagram is the go-to destination for discovering interesting new things, including companies and brands, with 1 billion active users every month. Sixty percent of Instagram users say they’ve learned about new items or companies using the app, so there’s a great chance your company may be among them.

If your business is doing well on Instagram, but you want more people to see your posts, you may want to invest in Instagram advertising.

It’s only logical to question whether or not Instagram advertising is worth the effort. To put it briefly, yes.

In the next minutes, we’ll take a closer look at the benefits you may expect from advertising on Instagram. We’ll go over the different ad formats and show you some samples of creative that would work well in each, as well as how to set up a budget, who to target, and how to measure your results.

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How Effective Would Instagram Ads Be?

If you’re just getting started with Instagram advertising, you may be wondering if your company is a suitable fit. Instagram’s wide range of usefulness means it may be put to good use by a wide range of businesses, including:

Commerce based on the sale of a tangible good, such as clothes or food.
Businesses providing marketing consultancy, landscaping, and real estate are all examples of professional service industries.
Businesses based on cutting-edge technology, such as Tailwind and other software developers.
Keep in mind that you’ll need a Facebook Ads Manager account in order to make an ad on Instagram ever since Facebook bought the service in 2012. We have a blog post that explains how to accomplish this in case you haven’t already. In addition, an Instagram Business account is required.

Instagram Marketing: Where Do I Want to Go?

You need to lay the groundwork for Instagram advertising success. Before you begin making an advertisement. Every ad you’ve seen while browsing Instagram has contributed to a larger commercial purpose. They can be broken down into the following groups:

Awareness Consideration Conversion

Awareness, When to Choose It – Assume, for the sake of argument, that you have recently launched an internet-based fashion boutique. Your initial goal should be to get your brand and the kind of clothes you sell in front of as many eyes as possible. Why? For the simple reason that until consumers are familiar with your brand and offerings, they will never make a purchase from you. The term “Awareness” best describes this situation.

Instagram Ad Format Selection

Instagram is primarily used as a visual storytelling medium through the sharing of photographs. Keeping this in mind as you plot out your Instagram ads can help you see why some perform better than others for your company.

A single picture link ad (sometimes known as a “postcard ad”) is a simple kind of online advertising that consists of an eye-catching image of your product or service alongside a compelling caption and a link to your website. If you have a single, focused point to make, this method is quite effective.
Advertisers’ favourite new medium is the moving image; videos can convey a great deal of information in a compact package. You may add a link and a caption to your Instagram video ads, and they can be up to 60 seconds long.
Carousel ads are an entertaining form of multimedia advertising that efficiently condense a large amount of information into a small space. They’re great for displaying a set of products and linking to other pages on your site.
Slideshow ads are like a carousel but run by a computer. It can display up to 10 photos at once. Ads now spin across multiple images at once, saving users the trouble of scrolling across the page. If you’re not quite ready to make a full-fledged video ad, a slideshow ad is a great alternative.
The story ad is cutting edge and highly interactive. Although Instagram debuted its Stories feature in August 2016, the functionality was only recently made available to sponsors. The purpose of story commercials is to tell stories. Vertical photos, videos, or a mashup of the two! Since story advertising blend in with the user’s regular feed of stories about their friends, family, and favourite bloggers, they can feel more genuine and trustworthy.

Should I Invest a Lot of Money into Instagram Ads?

Here we get to the area where a lot of marketers still have questions. To what extent should I invest in Instagram advertisements? If you’re just starting out with Instagram ads, getting these things right will go a long way towards ensuring your campaign’s success. The truth is that success depends on knowing the worth of your own product or service, your consumer, and the maximum amount you can spend to acquire them while still making a profit.

The cost of your Instagram ads is based on impressions (how often your ad is shown to a person in their feed or in their stories), and you can start advertising for as little as $5 per day. Depending on how well your advertising are doing, you can increase or decrease your investment. We think this handy method will help you get a more concrete estimate, though.