Guestographics distributes visual assets on third-party industry websites in an effort to attract relevant inbound links.
Link spam is the unethical use of a technique developed by Brian Dean to increase the number of inbound connections to a website. It works well in fields where writers are trying to impress their readers by introducing a novel form of content (visuals) or spreading important information, stories, or messages.
Numerous guestographics-related SEO case studies have been written. Read how one blogger used guestographics to increase organic traffic to his pet site by 975% in just 6 weeks.
Brian Dean outlines a simple five-step method for implementing this link building strategy in your field.
Step 1: Publish an Infographic
Step 2: Discover blogs that cover the subject of your illustration.
Step 3: Present your illustration to them.
Step 4: Give them exclusive material (“the bribe”).
Step 5: Acquire contextual connections.
To learn more about how to carry out each of the aforementioned steps, please study Brian’s entire guide.
The Art of Better Guest Demographics
The following are four practical suggestions for enhancing visitor demographics:
- Use email excerpts to spread visual information.
- Use embed buttons to spread the word about your infographic.
- Extract key images from larger infographics.
- Image data localization
1. Make use of email snippets for sharing visual information
To launch your own successful outreach program, all you need to do is copy and paste an email template from an SEO blog. However, the results will be temporary if you don’t understand the underlying concepts that made it effective in the first place.
Many writers and publishers in the industry received emails along the lines of “I like your blog and found you on [insert link source]” or “I stumbled upon you on [source] and thought that you’ll be interested in my infographic.” They are ignored by most recipients and do not aid in email marketing.
It works because with just a quick glance at the topic line, publishers will know exactly what kind of content you are pitching and what your asset consists of.
If you want more people to read your emails, try using a one-punch line.
However, a successful marketing effort doesn’t end there.
To make your email appear more personal and less like a mass mailing, it is essential to include information that is unique to that website (what Ross terms “email fragments”).
2. Use embed buttons to spread the word about your infographic
Once your animation has been published, the hard part is over. (content creation). The second part is increasing exposure to it, which is necessary for building momentum and organically earning connections. (content promotion).
People typically add embed buttons to the bottom of their infographics. This opens the door for other bloggers to use the same image on their own sites without contacting the original author for approval.
This strategy kicks off the advertising of the visual product.
Give bloggers an additional tool for republishing your visual image by providing them with a code to add their own embed box to their blogs. An embed code containing your information will be provided to the publisher who embeds the content.
If other writers see what you’ve republished and like it, they can easily copy and paste it into their own blogs.
3. Extract key images from larger infographics
Typically, I encounter lengthy infographics that necessitate multiple cursor scrolls to fully appreciate. It must be exhausting to keep staring at it on your computer.
Although I can see how this would be seen as authoritative in certain fields (what with all the data packed into the picture), I’ve come to the conclusion that not all visitors will be willing to risk checking out every last detail. The description is all they need to know to get the lowdown.
If you’re worried about overwhelming your readers, you can split up a lengthy infographic into two, three, or even four smaller images that still convey the main points without losing any of the reader’s interest.
Since it clearly disrupts the process of how to complete/do a “thing,” it may not be applicable to all kinds of infographics, such as instructographics or how-to visual assets. (e.g. how to choose a bottle of wine).
4. Image data localization
When it comes to ranking a local website for city-specific keywords, local connections still matter a great deal.
Local backlinks can be built through a variety of link building tactics, such as event sponsorships, local club memberships, and school or employee discounts.
One thing I’ll tell you is a secret. The SEO community as a whole undervalues the value of creating and sharing local images as a link building strategy.
While sector-specific infographics are common, graphics that are tailored to a particular region are much less common.
The issue now is how to localise visual data that is specific to a given field.
Finding a local content provider is the first move. If your business has its own database, you can use that.