Digital marketers that specialise in either social media or email marketing are simple to discover. Finding businesses who are utilising both channels simultaneously is a challenge.

Although multichannel marketing has been acknowledged as the future, few marketers are utilising both social media and email to achieve KPIs more quickly. You’re missing out on a huge audience by limiting your marketing efforts to email alone, since 3.96 billion individuals are currently active on social media. You also can’t ignore the fact that 59% of consumers base their purchasing decisions on daily emails if you’re operating a social media marketing campaign.

In this article, we will discuss the ways in which marketers may combine social media and email to create a multifaceted marketing approach with the potential for a high return on investment.

It is essential to understand the why first, though, before diving into the how.

A marketer’s dream come true: the rise of social media and the decline of email

E-mail, on the other hand, is geared at one-on-one interaction with each consumer as opposed to the broad reach of social media. Both are effective in their own right, but you won’t get an edge over the competition until you combine social media and email marketing.

Boost the Metrics of the Campaign

In order to decrease customer turnover, marketers are always looking for methods to enhance the customer experience. There is a lot of weight on a uniform experience for this. It is possible to reduce the number of customers who abandon their shopping carts and increase conversions by connecting your social media management and email marketing solution.

Find active email addresses from people who are qualified to join your list

If you already have a sizable following on social media, you may leverage that audience instead of spending money on traditional marketing methods like search engine advertising or lead generation tools. They are interested in your brand beyond the first awareness phase. Rather of wasting time and effort with ineffective methods, you can now use a simple sequence of emails to efficiently move them forward to the next phase.

The problem is that you can’t just spam your followers with emails. Validation of email addresses is essential for preventing the spread of spam. Far too many marketers skip this step, which leads to a poor deliverability rating and increased bounce rates.

Lend additional leeway to your clients

Again, this relates to the omnichannel experience and the management of consumer expectations. Those who follow your business on social media but would rather not engage with it there can opt out and get brand updates through email. In a similar vein, those who have signed up to receive your emails could also be interested in following you on social media. You should let them choose the medium and setting for their communication with you.

Acquire command of your target audience

This advantage is purely practical, unlike the others, which all pertain to bettering your treatment of consumers and audiences.

It doesn’t matter how much time a brand puts into building a strong community; it doesn’t own its follower count. In a matter of seconds, the entire community might vanish if something happens to the account. Conversely, sending an email is a thoroughly screened procedure since it uses an opt-in list that you can manage precisely. Therefore, you shouldn’t put all your tv-viewing eggs in one basket but rather spread them out among other platforms.

Now that you understand why it’s worth it to integrate, you can start figuring out how to achieve it.

Techniques for Including Social Media in Your Email Campaigns

To increase your conversion rate, use these innovative approaches to combining social media and email.

Increase communication between different channels

Followers of your social media accounts should be encouraged to sign up for your email list, and vice versa.

Easily accessible social media sharing buttons should be included in email text to encourage readers to follow you. A newsletter may be devoted to boosting social media accounts and explaining why it’s useful to keep the dialogue going across channels. Get creative with visuals, and consider including your following count to sway opinion. Use the welcome series to get new consumers excited about following you on social media. A whopping 30.69 percent of new consumers open welcome emails. The same method may be used for after-purchase correspondence. Including links to your social media profiles in your email signature is another option. This is a normal and intuitive approach to facilitating easy access to your most often used social media accounts.

Integrate social media feeds into email

Including real-time feeds from social media is a great approach to encourage more people to start using such platforms. Why do social media feeds succeed?

It’s no secret that visual media is extremely popular

Since there is no time to waste, viewers of a live feed are more likely to dive right into the discussions.
Consumers can make more informed purchases after perusing user-generated content (UGC) from prior customers.
A sense of belonging and community may be fostered when consumers follow a brand’s own hashtag through email.

Get your own social media subreddit going

Customers who buy from you regularly or who recommend you to others must fall into your “ideal customer profile” (ICP). Moreover, you’ll attract a small but dedicated group of people who actively participate in discussions started by your articles. Why not form their own special team?

Using Facebook’s private groups, you can initiate and sustain meaningful conversations with your target audience. You may learn what features users want most by conducting beta tests, hearing user feedback, and observing how they interact with your product or service.

Promote your email list with competitions

Email list growth through competitions and freebies is tried and true. Promotional contests can be announced via social media posts like tweets or Instagram stories, with email subscriptions serving as one of the criteria for entry. The number of participants who really fill out the sign-up form on the contest page will reveal how engaged your audience really is.