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All posts by Willie Butler

Incorporate Social Media Into Your Sales Process

The typical adult now spends close to two and a half hours per day on social media, which is a significant increase from its original use case of simple photo sharing and contact maintenance.

Apps like this have become indispensable to the operations of modern businesses. By the year 2020, nearly all brick-and-mortar stores will be present on two or more social media sites.

You undoubtedly know more about social media than you give yourself credit for, even if you have never worked in this field before. Your marketing department does a fantastic job of keeping your brand active across all social media platforms; but, incorporating social media into your sales plan might provide even better results.

Marketing in the Age of Social Media

It’s only the tip of the iceberg to use social media to promote your brand; it’s also a powerful sales driver. These are the most effective methods for incorporating social media into your sales approach.

Figure out which channels your target audience uses most frequently.

If you want to succeed in sales, you need to create a detailed profile of your ideal client. The profile you create for your buyer personas should include all the pertinent details about them. In the case of business-to-business sales, this might contain information like the target client’s annual revenue, number of employees, and firm structure.

Companies with a consumer-facing product or service should take the time to carefully profile their target clientele, down to the granularity of their age range, hobbies, and the issues they’re hoping to alleviate by purchasing their wares.

Identify the most effective channels for reaching your target audience by analysing the demographics of your ideal client profile. If you operate for a business-to-consumer firm and your target demographic consists of people born between the early 1980s and early 2000s, you would be better to devote your marketing resources on Facebook rather than Tik Tok. However, if you’re in the B2B sector and are trying to network with other professionals, LinkedIn may be a better bet than Pinterest.

Get Customer Experience

A buyer’s confidence in a purchase is bolstered when they see a customer review or testimonial praising the goods. Truth be told, 83% of consumers agree that recommendations from friends and family play a role in their purchases.

The most effective method for incorporating word-of-mouth marketing into your sales strategy? Sharing customer success stories helps you connect with potential customers. An important part of being a sales agent is hearing and relaying client tales. It’s common practise to have the marketing department handle content creation for the company’s social media platforms, but don’t discount the potential content goldmine that is your regular interactions with potential and existing clients.

Use examples from real customers in your marketing materials

Don’t only tell marketing about happy customers; use their testimonials and other examples of social proof in your sales materials. If your product has been given a positive review online or if a satisfied client has written an appreciating social media post about it, be sure to mention it when trying to persuade new buyers to buy from you.

Make the most of your individual social media profiles.

Your personal social media profiles may act as a more personalized extension of your company’s brand, complementing the official profiles that your business maintains. Optimizing your own social media profiles can help you as a sales professional. Customers will immediately recognize you as a representative of your brand in this way.

Twitter (where consumers frequently go to connect directly with businesses and thought-leaders) and LinkedIn (where professionals regularly go to find jobs) are the two greatest platforms for this purpose. If you want to learn how to make the most of your personal accounts as a sales tool, read this post.

Do your prospecting on social media

Sales professionals, especially those in B2B, may benefit greatly from using social media to expand their network and get new leads. LinkedIn should be one of your primary resources for finding new business prospects if your firm sells to other companies.

You may use LinkedIn to locate and connect with individuals who would make excellent clients for your company. The free edition of the programme includes a search bar that lets you narrow down your results based on users’ keywords, fields of expertise, locations, past jobs, and relationships with other people. You may locate additional people to reach out to by simply refining your search to include criteria that describe your ideal consumer.

Salespeople who want to get the most out of LinkedIn as a prospecting tool will appreciate LinkedIn Sales Navigator’s comprehensive search analytics, excellent lead recommendations, and seamless integration with your CRM.

Metrics that matter should be monitored

You, as a sales professional, are certainly new to monitoring KPIs like pipeline velocity, average response time for leads, and sales cycle length to assess the health of your company. Additionally, you should incorporate social media data into your regular reporting if you haven’t previously.

What percentage of your leads originate from social media? What percentage of social media leads really become paying customers for you? How much of your business do you attribute directly to social media-generated leads? It’s important to keep tabs on this data so you know how to proceed with incorporating social into your sales plan.

You might also wish to keep track of qualitative information in addition to these numbers. Take notice of the sort of social media post that brought in the most leads that eventually converted, for instance, and try to figure out why that post was so effective. Your future plans can be shaped by this information.

Analyze the competition

If you want to get a leg up on the competition, social media is the way to go. Accessing comments and reviews allows you to get an idea of how customers really feel about your rivals’ goods, as well as what material they are using to interact with their audience, drop news about upcoming items, and promote the ones they already have available.

Reviewing this data on a regular basis may help you identify the differentiators of your organisation and offering in the words of consumers seeking for those characteristics, regardless of whether your audience is living good or negative criticism for your product. Reading the blogs and social media posts of your rivals is a valuable investment of time that may teach you a lot about the state of the business.

If you’re in business-to-business sales, it’s also a good idea to research the companies that compete with your potential client. When you enter a sales interaction with a prospect understanding their industry challenges, you are better able to explain how your solution can help them overcome those challenges and expand their business.

The Impact of Social Media on Corporate Strategies

A new breed of company owners has emerged in tandem with the rise of social media, using these channels to launch successful enterprises, fund innovative startups, and open doors for themselves and others. These pioneers of the digital age are altering our conceptions of what it means to be successful in the 21st-century commercial environment. Following are a few examples of how social media may be used to boost your income.

Growing clout of social media influencers is a trend that is helping to fuel the expansion of social media entrepreneurs. These people have acquired substantial online followings and can effectively leverage that audience to sell goods and services. With the help of sponsorships, collaborations, and other avenues, many influential people have been able to turn their online followings into tangible assets; some have even gone on to start their own companies or become investors in those of others. Prime Hydration, founded in 2022 by social media star Logan Paul, is now worth an estimated $150–200 million. This demonstrates the importance of effective branding, marketing, and demand analysis.

Moreover, the importance of digital marketing is rising, which is a driving trend. Businesses are looking to social media as a way to contact their audiences and boost sales as more and more customers shop online. Due to this, there is a high need for cutting-edge methods of social media promotion, and the businesses who successfully meet this need will reap substantial financial rewards.

You might be asking what steps to take to implement this novel business approach at your organisation. Creating interesting and shareable content, utilising influencer marketing, launching social media advertising campaigns, and monitoring and analysing their success are all staples of any social media marketing strategy. Consistent posting and interaction on social media may also help spread the word about your company. Improve customer service and brand loyalty by engaging with customers on social media and learning from their experiences and opinions.

Similarly, the growing convergence of technology and social media is fueling the success of social media businesses. New social media platforms and technologies are expected to emerge as technology develops further, presenting possibilities for early adopters and reshaping how we interact socially and professionally. Consequently, the ability to change with the times is crucial for every social media entrepreneur.

In conclusion, the proliferation of social media has ushered in a new era of entrepreneurialism for individuals who can profitably leverage these channels to launch and grow their own enterprises, as well as to invest in and create possibilities in the marketplace. Many business owners credit their success to influencer marketing, digital marketing, and the convergence of technology and social media. Focus on generating a clear and consistent brand message, developing a strong and identifiable visual identity, providing exceptional customer service, and staying ahead of the curve with regards to technological and social media advances if you wish to replicate this level of success.

Top Social Media Marketing Trends for 2023

Do you have a social media plan for the year 2022? Here are the 2022 social media marketing trends that we anticipate will be the most widely adopted.

Why Use Social Media for Advertising?

You may be wondering why it’s important to priorities social media marketing and why nearly 92% of marketers are shifting their attention to digital channels. Okay, here are the reasons why:

It’s believed that there are 4.2 billion people using social media now. The vast majority of these individuals devote significant time to discovering and interacting with information on the web. Take advantage of their expanded online presence by establishing a digital presence in the same places they frequent.

Using social media to interact with consumers gives the brand more personality. People place a high value on companies they follow that they perceive to be genuine, approachable, and human. Sharing your company’s backstory on social media may endear you to customers and help you build trust with them. It facilitates the development of deeper relationships with your most devoted fans.
Spending less on promotion while increasing your brand’s visibility is possible with the aid of social media.

Comparing the cost per thousand impressions (CPM) of different media channels, we find that advertising on social media platforms costs around $2.50 CPM less than more conventional channels (cost per thousand impressions). Having an effect and getting your message out there is still possible if you focus on producing useful material for your intended audience.

What Every Marketer Needs to Know About the Top Social Media Marketing Trends for 2022
One of your duties as a marketer is to monitor industry developments so that you can incorporate them into your strategies. Additionally, since the popularity of social media platforms continues to rise, it is essential that you be abreast of the latest trends. We’ve included some of the most current strategies in social media advertising, including:

Business Networking

The use of social media has increased dramatically in recent years, as was just noted. Now that internet purchasing is commonplace, it only makes sense for firms to let consumers buy things directly from social media posts.

Predictions of retail sales in the United States over the next couple of years are on an increasing trend, indicating that this strategy is quite successful. Since the popularity of social selling and social commerce continues to rise, more and more social networks are including shopping capabilities directly into their apps and working to improve them.

When it comes to social commerce, Instagram is one of the most widely used social media sites. Meta found that 87 percent of Instagrammers were prompted to buy after being exposed to product information on their feed. Half of those people made a purchase, either online or at a store.

Direct-to-Consumer (DTC) Advertising

One effective method of attracting customers is to develop ads based on a thorough understanding of the target demographic. Advertisements may now be targeted to specific audiences with the use of web analytics and other cutting-edge technologies.

You may build ads that are more likely to be clicked on by segmenting your users into distinct personas based on their actions. To appeal to a wider range of customers, split your audience into subsets and tailor your advertising to each one.

Use one of the many excellent free resources on the web for managing content and campaigns, creating graphics, making banners, and writing copy. Adopting a conversational tone and providing a call to action that customers can’t refuse can increase the effectiveness of your marketing efforts.

Marketing with Influencers

It’s safe to say that influencer marketing will be around for at least another year or two. It’s common knowledge that the public doesn’t put much stock in celebrity endorsements of products. To put it another way, just 4% of buyers really do this.

Customers are more likely to trust suggestions coming from people they already know and trust, such as their friends and family, or from those who have used the product themselves. As a result, brands are now looking less to celebrities with large followings and more to niche opinion leaders with a smaller but dedicated fan base.

According to a marketing analysis published later, influencers with fewer than 25,000 followers saw the highest interaction rates. Most of the time, these micro-influencers have a more direct line of communication with their followers. By doing so, a specialised audience can become a close-knit and devoted group of followers.

If you’re going to use influencer marketing, your first step should be to find an appropriate influencer. If used correctly, it may raise conversion rates by boosting engagement and leads.

As things stand, influencer marketing will no longer be a fad and will instead become a cornerstone strategy. You need to use your common sense and start right away.

Content Created by the Audience

Whether in the form of formal product evaluations or more informal social media posts, user-generated content is a powerful tool for gaining the confidence of your target audience. You already know that word-of-mouth recommendations from those who have actually used the product tend to have more of an impact.

Putting up customer-submitted content like pictures, blog entries, and testimonials is a great method to address this issue. Your brand’s credibility will increase as a result of the support of your target audience. Ninety-three percent of marketers agree that customers put more faith in content created by regular people than they do in material created by the brand itself.

UGC photographs had an 81% greater conversion rate than brand material, which should convince anyone who still doubts UGC’s efficacy. It also boosts brand loyalty, with around a 20% rise in repeat visitors.

Increase your focus on finding high-quality user-generated content (UGC) to supplement your content strategies. After all, loyal customers are the backbone of every business, and those who keep coming back are the most effective form of advertising. Don’t betray their faith!

7 Unbelievable SEO Strategies To Level Up Your Business On Facebook

authority guest post backlink service

Without any donuts, social media has a great potential to increase your business revenue. All the social media channels benefit us in one or another way. They offer recognition to your brand, provide a higher conversion rate, and improve your ranking on SERP. Among all social media channels, Facebook remains the best in building your brand visibility. 

Facebook emerges out with more than 160 million business pages which becomes a great challenge for individuals to stand out of the crowd. Interestingly, 51% of users on Facebook do their purchases from the brands they follow. In the U.S, 80% of people connect through brands only through Facebook. So, it becomes essential to optimize your Facebook page.

Will the SEO techniques boost your Facebook account visibility among your target audiences? Yes, with Facebook SEO, your page ranks higher and improves your marketing strategy.

What Is Facebook SEO?

The word “SEO” is familiar to all the internet users. Generally, SEO (Search Engine Optimization) is a winning strategy to increase your organic traffic by gaining potential audiences. A doubt may arise. What does SEO perform on Facebook? Generally, Facebook acts as the website and the same SEO principles apply on this platform to increase your ranking on the Facebook search and boost your visibility organically.

So, what SEO strategies work out well for Facebook? Follow the guide with seven cracking SEO strategies to boost the performance of your Facebook account.

1. Do A SEO Keyword Research

Before implementing the SEO strategies into your Facebook account, it is important to find the right keyword suitable for your business. The right keywords tend to reach your target audiences and improve your ranking on Facebook searches and also on SERP. 

SEO keyword research results in finding and analyzing the word or phrase that your target audience uses to identify your business. After knowing the behavior of your potential audiences, your Facebook page will be in the top position of search results.

How do you find those keywords? It looks simple! Start finding the right one by searching the relevant terms on Google and get a list of keywords. With a list of keywords, choose a handful of terms that are more relevant to your business. Use these terms in your Facebook content to reach new audiences.

2. Create The Best Custom Name

Giving a name to your Facebook page remains an essential step to improve your brand identity. The username provides a golden opportunity for your brand to boost your visibility and ranking. Try to add your keywords related to your brand on the username to create easy recognition for your brand. 

Create an easily recognizable name related to your brand that helps your target audiences to find you easily. When you add the SEO keywords to your username, it has a higher chance of increasing your rank on the Facebook search result. To gain the best result, do not change your Facebook name which results in the loss of your target audiences. So, select a username favorable to your brand to increase your popularity.

3. Leverage The Power Of Backlinks

Backlinks play a crucial part in optimizing your Facebook page SEO. When you use authority guest post backlink service, it builds a strong indicator to Google that your content remains more valuable and highly relevant. Google provides a high reputation if your website has a high trustworthy source. 

Remember, backlinks from low-quality sites may hurt your ranking and reputation. Though it is hard to build backlinks that direct to your Facebook page, it becomes an essential factor on Facebook to boost your traffic. Also, connect with the influencers who are willing to include links in your Facebook content. It is also a great way to boost your credibility on Facebook and generate high traffic.

4. Polish Your About Tab

A new visitor on Facebook will probably land on your bio page to check whether your business page is relevant to their needs. To sustain those audiences, provide more relevant information about your business on the About tab that helps audiences to perform some actions. 

Explain to your audience how amazing your business is! You have a limit of only 155 characters to summarize your brand and the benefits your audiences get. Enrich your Facebook page by providing relevant keywords and informative tips about your business to sustain your brand popularity.

5. Claim Vanity URL

While creating your Facebook business page, there will be an automatically generated URL. As a Facebook user, you have the freedom to choose your vanity URL for your business page. Claiming a vanity URL is one of the excellent opportunities to increase your SEO efforts. This URL needs to be memorable, descriptive, and short, and give an identification of your brand to the audience.

In other words, a vanity URL increases your visibility and brand recognition. For example, facebook.com/username is more searchable than facebook.com/15983148. A meaningful vanity URL helps target audiences to find you both on search engines and Facebook. Moreover, a branded URL looks more professional.

6. Include Custom Tabs

There are no restrictions in creating Facebook tabs like the About, Events, or Videos tab. When you customize your page with different content, the number of tabs increases. A large Facebook page seems difficult for your audiences to find your posts, reviews, and images. So, make your identification on Facebook by creating more custom tabs like Community, Podcasts, Reviews, Posts, etc. If needed, you can also remove tabs.

As a result, your Facebook page becomes easy for your audiences to navigate. Also, your target audiences may view your page either through Facebook or search engines, thus improving your ranking.

7. Share Right Content At Right Time

Effective content plays a major role in promoting your business on Facebook and generates more leads. To create a higher engagement rate, prepare high-quality and informative content that tends your followers to like, share, and comment on their Facebook page. Do you know? The content strategy on Facebook remains the best optimization technique.

Publish different content types according to your goal. Use your content to educate and entertain your audiences. Never forget to insert keywords that boost your SEO efforts and reach your target audiences.

Wrapping Up

Every business owner needs to take action on optimizing their Facebook page to gather the attention of their target audiences. Facebook SEO increases your ranking and organic viability both on Google and Facebook. We encourage you to use the SEO strategies on Facebook to stand out from competitors and be the best in your business.

The nine statistics outlined above provide ways to boost your organic reach and rank higher on the Facebook search results. The popularity of your business increases by creating higher engagement and influences your brand to larger audiences.

How To Skyrocket Your Instagram Reach With SEO Techniques

how to get likes on instagram reels

Instagram is a viable platform for brands and creators to market their products or services. Moreover, within a short span, Instagram has reached over one billion monthly active users, gaining popularity worldwide, like Twitter or Facebook. 

But how to reach such a huge audience base, and what are the ways to create opportunities to engage audiences? Here comes the SEO for Instagram! The same SEO technique used to optimize your website works for Instagram. Therefore, implement your existing SEO strategy into your Instagram account and drive greater growth.

Instagram acts as a mini-google with in-built functions to expand your reach. If you are new to the SEO field, here are some hacks of Instagram SEO to build brand popularity.

#1. Optimize Your Bio

Optimizing your profile is the first and foremost step to boost your brand reach on Instagram. Getting only traffic to your profile without viewing your Instagram content will not benefit your brand. So, it is necessary to optimize your bio for a better user experience. 

Here are some tips for creating an attractive Instagram profile:

  • If you are a brand, change your account to public
  • Select an eye-catching image or your brand logo as your profile picture
  • Concentrate on providing an easily recognizable and relevant username
  • Convert your Instagram account to a business account to utilize in-built features
  • Include a landing page to which you need to gain traffic

After creating a perfect bio, you can move into the other technical SEO tips.

#2. Include Keywords In Bio

Your Instagram profile remains the pathway for your target audiences to visit your eye-catching content. If you want to show your profile for the relevant terms in the search box, you need to include the primary keyword to the username to get on the top searches.

Also, secondary keywords on your bio content are more likely to show your account to your potential audiences. Displaying the primary keyword on the username helps show your profile on the search results of suggested accounts.

#3. Treat Hashtags As Keywords

After completing the profile optimization, go for the ideas to showcase your content to wider audiences. This is the place where every brand and marketer should concentrate. Most users will not directly watch your content, whereas they use a specific hashtag to discover the related content. 

So, it is necessary to follow the hashtag strategy on Instagram to get more audience attention. Consider hashtags as the secondary keyword and use the right one to show up your content on the search results. As a result, including five relevant hashtags in each post provides a better chance to display your content among target audiences.

#4. Take Captions As An Advantage

Instagram keeps on introducing new features and updates to engage users. Moreover, the competition also grows rapidly. Since Instagram is a self-contained search engine, focusing on using keywords in captions helps to get users’ attention. To overcome the huge competition, Instagram captions provide a way to engage audiences within your content which may be on reels, feeds, and IGTV videos. 

Among other exciting features, captions on the reels have more tendency to attract new audiences. Therefore, crafting engaging and compelling captions for your videos may help to reach wider audiences. But to get faster growth, you should know how to get likes on Instagram reels to be able to grab new followers and satisfy them with eye-catching content.

#5. Use Instagram Alt Text

The alt text feature on Instagram allows users to write engaging captions for their images. Including the alt text boosts the user visits for your image content, thus helping to improve your SEO technique. With the alt text in your image, Instagram will automatically increase the popularity of your videos.

To use the alt text option, 

  • Go to the advanced settings on the photo-sharing screen.
  • Then scroll down to the bottom to select the ‘write your alt text’ option, where you can make a perfect description fit for your image.

#6. Track With Analytics

The best way to grow your Instagram SEO is to track the results of your content performance. Getting on Instagram insights benefits you in tracking your account to implement the right marketing strategy. To access the analytics feature, convert your normal Instagram account into a business account.

Instagram insights help to provide the right content plan and allow you to get the right SEO strategy to grow your brand on the perfect path. 

Final Thoughts

Instagram SEO is the long-term strategy to optimize your profile among your target audiences. You can streamline your content strategy and boost your organic reach with the above powerful SEO tips. Therefore, transform your presence on Instagram with SEO tactics to get new followers and gain success.

How To Leverage The Power Of TikTok Ads For Brands

People in this world would have heard about TikTok over the past few years. Yes! TikTok is a trending social media platform that is uploaded millions of trending videos and audio. Brands, creators, and influencers use this fast-growing platform to boost their exposure to over one billion users worldwide. 

Do you know why TikTok is so special?  Because it is a safe place to get the audience’s attention by creating user-generated content that increases brand value. TikTok allows businesses to run ads to promote their products. The good news is that there is no overcrowding on the TikTok advertising platform. So, it is somewhat easy to beat the competition easily with TikTok ads.

Find The Art Of Creating TikTok Ads

TikTok ads provide a greater chance for brands to reach the right audiences in an innovative way. So, it is essential to run creative ads to bring out engaging video formats for your TikTok audiences. Are you eager to know the right strategy to advertise on TikTok? Here are those spots to run successful ads:

# Give Clear Content

Brands target to get audience attention from their target audiences. To achieve this, the best way is to create content that communicates with your audiences clearly. Ensure that your ads look visually appealing to attract your potential customers. With explicit content, never forget to include a CTA button that helps to convince your target users to take some action. Since TikTok users come across millions of videos, be unique and engaging to grab their attention from the beginning.

# Use Winning Strategies

Invest your time, focus, and effort in making quality video ads to gain audience attention in plenty. On top of visual presentation, including a trending song or music in your TikTok ad maximizes audience engagement.  Many TikTok marketing experts reveal that playing TikTok ads for 9 to 15 seconds will be great for getting your audience’s attention. Sometimes you might experience a rare scenario, say the number of likes and views are completely disproportionate to the number of followers your profile has.  This would make your account look unnatural to audiences when you can elevate your TikTok followers count and maintain your reputation on the platform. Now all of your content will keep getting engagement without any barriers.

The experts on TikTok reveal that playing TikTok ads for 9 to 15 seconds will be great for getting your audience’s attention.

# Be Authentic

Though TikTok came into use in 2016, it gained massive success in reaching new users worldwide. People rushed to download the TikTok application because of its creative and authentic content. Due to the higher engagement and plenty of video content, TikTok launched the advertising platform to help users to succeed on this platform quickly. 

Moreover, TikTok users prefer organic content to view and engage on. To get into the strategy, experiment by running ads on the user-generated content to get immense reach with potential traffic. Always place content relevant to your target audiences to increase your ad views. Real content is an excellent metric for brands to skyrocket their ad reach among target audiences.

# Define Your Target Audience

The main benefit of running TikTok ads is that you can target your audiences with interesting demographics like audience location, age, gender, and interest to display your ad to specific audiences to gain reach faster. Approaching your content to the right audiences becomes possible by targeting your target users with the correct demographics. 

You can also specify the languages and find the people who have already interacted with your TikTok content.

Final Thoughts

TikTok remains an excellent platform for users to advertise their business by spreading awareness among target audiences. If you want to grow your TikTok account fast, know the power of TikTok ads and set a budget for running ads to gain a large following for your account. With the above tips, get to know the importance of running TikTok ads to achieve your goal.