Without any donuts, social media has a great potential to increase your business revenue. All the social media channels benefit us in one or another way. They offer recognition to your brand, provide a higher conversion rate, and improve your ranking on SERP. Among all social media channels, Facebook remains the best in building your brand visibility.
Facebook emerges out with more than 160 million business pages which becomes a great challenge for individuals to stand out of the crowd. Interestingly, 51% of users on Facebook do their purchases from the brands they follow. In the U.S, 80% of people connect through brands only through Facebook. So, it becomes essential to optimize your Facebook page.
Will the SEO techniques boost your Facebook account visibility among your target audiences? Yes, with Facebook SEO, your page ranks higher and improves your marketing strategy.
What Is Facebook SEO?
The word “SEO” is familiar to all the internet users. Generally, SEO (Search Engine Optimization) is a winning strategy to increase your organic traffic by gaining potential audiences. A doubt may arise. What does SEO perform on Facebook? Generally, Facebook acts as the website and the same SEO principles apply on this platform to increase your ranking on the Facebook search and boost your visibility organically.
So, what SEO strategies work out well for Facebook? Follow the guide with seven cracking SEO strategies to boost the performance of your Facebook account.
1. Do A SEO Keyword Research
Before implementing the SEO strategies into your Facebook account, it is important to find the right keyword suitable for your business. The right keywords tend to reach your target audiences and improve your ranking on Facebook searches and also on SERP.
SEO keyword research results in finding and analyzing the word or phrase that your target audience uses to identify your business. After knowing the behavior of your potential audiences, your Facebook page will be in the top position of search results.
How do you find those keywords? It looks simple! Start finding the right one by searching the relevant terms on Google and get a list of keywords. With a list of keywords, choose a handful of terms that are more relevant to your business. Use these terms in your Facebook content to reach new audiences.
2. Create The Best Custom Name
Giving a name to your Facebook page remains an essential step to improve your brand identity. The username provides a golden opportunity for your brand to boost your visibility and ranking. Try to add your keywords related to your brand on the username to create easy recognition for your brand.
Create an easily recognizable name related to your brand that helps your target audiences to find you easily. When you add the SEO keywords to your username, it has a higher chance of increasing your rank on the Facebook search result. To gain the best result, do not change your Facebook name which results in the loss of your target audiences. So, select a username favorable to your brand to increase your popularity.
3. Leverage The Power Of Backlinks
Backlinks play a crucial part in optimizing your Facebook page SEO. When you use authority guest post backlink service, it builds a strong indicator to Google that your content remains more valuable and highly relevant. Google provides a high reputation if your website has a high trustworthy source.
Remember, backlinks from low-quality sites may hurt your ranking and reputation. Though it is hard to build backlinks that direct to your Facebook page, it becomes an essential factor on Facebook to boost your traffic. Also, connect with the influencers who are willing to include links in your Facebook content. It is also a great way to boost your credibility on Facebook and generate high traffic.
4. Polish Your About Tab
A new visitor on Facebook will probably land on your bio page to check whether your business page is relevant to their needs. To sustain those audiences, provide more relevant information about your business on the About tab that helps audiences to perform some actions.
Explain to your audience how amazing your business is! You have a limit of only 155 characters to summarize your brand and the benefits your audiences get. Enrich your Facebook page by providing relevant keywords and informative tips about your business to sustain your brand popularity.
5. Claim Vanity URL
While creating your Facebook business page, there will be an automatically generated URL. As a Facebook user, you have the freedom to choose your vanity URL for your business page. Claiming a vanity URL is one of the excellent opportunities to increase your SEO efforts. This URL needs to be memorable, descriptive, and short, and give an identification of your brand to the audience.
In other words, a vanity URL increases your visibility and brand recognition. For example, facebook.com/username is more searchable than facebook.com/15983148. A meaningful vanity URL helps target audiences to find you both on search engines and Facebook. Moreover, a branded URL looks more professional.
6. Include Custom Tabs
There are no restrictions in creating Facebook tabs like the About, Events, or Videos tab. When you customize your page with different content, the number of tabs increases. A large Facebook page seems difficult for your audiences to find your posts, reviews, and images. So, make your identification on Facebook by creating more custom tabs like Community, Podcasts, Reviews, Posts, etc. If needed, you can also remove tabs.
As a result, your Facebook page becomes easy for your audiences to navigate. Also, your target audiences may view your page either through Facebook or search engines, thus improving your ranking.
7. Share Right Content At Right Time
Effective content plays a major role in promoting your business on Facebook and generates more leads. To create a higher engagement rate, prepare high-quality and informative content that tends your followers to like, share, and comment on their Facebook page. Do you know? The content strategy on Facebook remains the best optimization technique.
Publish different content types according to your goal. Use your content to educate and entertain your audiences. Never forget to insert keywords that boost your SEO efforts and reach your target audiences.
Every business owner needs to take action on optimizing their Facebook page to gather the attention of their target audiences. Facebook SEO increases your ranking and organic viability both on Google and Facebook. We encourage you to use the SEO strategies on Facebook to stand out from competitors and be the best in your business.
The nine statistics outlined above provide ways to boost your organic reach and rank higher on the Facebook search results. The popularity of your business increases by creating higher engagement and influences your brand to larger audiences.