TikTok is used to create short-form films ranging from 15 seconds to three minutes in length. TikTok is the worldwide counterpart of Douyin, which launched in China in September 2016. In 2017, TikTok was released for iOS and Android in most regions outside of China, but it wasn’t available globally until August 2018, when it merged with another Chinese social media site, Musical.ly. At the very beginning, it was known for its lip-syncing feature, which people loved.
Without further delay, let’s dive in and know why TikTok advertising is a big cheese for gaining exposure.
- TikTok Audience Is Vast Which Still Grows
Without an audience, you’re wasting your time and money. That is why TikTok is an excellent platform for advertising—its audience is large and expanding. Currently, the app is available in 150 countries and is accessible in 75 languages. Again, there are over 850 million individuals browsing, skimming, watching, and learning on a global scale.
Interestingly, despite our inability to visit stores in person, we are still purchasing. Spending on the internet is increasing, and online marketing is having a remarkable effect. Apps such as TikTok have a significant impact on consumer purchasing decisions, even affecting purchases.
- Engagement On TikTok App Is Super High
It is not enough for users to visit an online app; they must utilize it consistently for advertising to be worthwhile. Engagement is exceptionally high, with 90% of TikTok users logging in many times each day and most users spending an hour or more trolling.
Advertisers are in a unique position to push customer advocacy above a purely commercial approach. In this manner, you may increase brand recognition through an audience that speaks well of you due to their genuine admiration.
- Possibility Of Going Viral On TikTok
The ease of expanding your marketing reach is one of the most exciting aspects of using TikTok for business. A fantastic video may quickly go from zero to hundreds of thousands, if not millions, of followers. No other social network offers this kind of virality or rapid expansion of reach in this manner.
Rather than being confined to the content of specific individuals, you can seek out new content actively. TikTok users are instantaneously immersed in fresh content, and to reach that particular content to a community of people, you can prefer Bouxtie TikTok likes to increase your account’s reputation. The app curates stuff it believes you’ll enjoy and presents it on a “for you” page.
- Acts As Room Of Authenticity
Brands frequently worry about their voice—being honest, aware of current events, and still having individuality. TikTok rewards the raw, unpolished side of the business.
This ‘open the curtain’s candid approach resonates, allowing TikTok advertisers to experiment with new campaigns, repurpose old methods, and create unique content.
The NBA amuses 3.8 million fans on TikTok with off-brand comedy. They publish numerous times daily, generating millions of views. On National Cake Day, mascots threw cake in people’s faces, garnering 3.2 million views!
During Coronavirus, Chipotle used TikTok to tap into the increased need for smartphones to stay connected. They used #TikTokHackMenu to advertise a new mobile ordering app. Video ads showed users how to quickly build and order personalized menu items using the Chipotle app.
- TikTok Helps In Discovery
Burberry, Guess, and even the Washington Post have explored the benefits of TikTok marketing. But what about SMEs? Is there room for people without a sizable TikTok following? Yes, and here’s why.
Today’s social media users are evolving. We used to connect with pals and share information. We spend considerably more time now passively perusing random content. Passive browsing promotes brand awareness.
People today want to be entertained—many spend hours daily on TikTok. They discover new brands, big and small, along the journey. It is fantastic news for firms trying to boost brand recognition and marketers willing to test a new tool. You Can use these five criteria as an advantage and get betterment in TikTok advertising.